Natuzzi showroom sails forward as ‘Casa Italia’

Significant Level – Natuzzi Americas is transforming its legendary Large Place showroom into a multi‐tenant constructing to house Market’s major exhibition area committed to Italian layout home furnishings at the Marketplace.

Rebranded as “Casa Italia,” the new showroom notion will debut with a grand opening at the Oct. 16-20 Superior Stage Marketplace, with eight Italian models in addition to Natuzzi Group’s Natuzzi Italia designed-in-Italy line and Natuzzi Editions, the company’s sourced upholstery item. The Natuzzi makes will anchor the to start with floor of the 110,000-square-foot, 4-story, ship-formed showroom at 103 W. Commerce Ave.

Natuzzi Americas President Jason Camp explained the Casa Italia concept is the optimum and very best use of the developing, which together with buildings these kinds of as the IHFC and Showplace, has extended been amongst the market’s most properly-known web-sites. Natuzzi’s landmark developing debuted to wonderful fanfare at the April 1998 High Level Marketplace. Intended by architect Mario Bellini of Milan, Italy, the construction resembles a ship’s bow, finish with a gangplank entrance, porthole‐shaped home windows, and a moat. In addition to serving as Natuzzi’s showroom, the constructing has housed Natuzzi Americas’ workplaces due to the fact opening.

“We are pleased to unite Italy’s strongest residence brands in the coronary heart of the High Point Sector,” Camp explained.

Founder and Chairman Pasquale Natuzzi mentioned “a incredible perception of passion and positive energy” among the carefully selected team of Italian models on board for Casa Italia’s start.

“Each corporation becoming a member of us is globally regarded as a leader in their classification – earning Casa Italia an fascinating new location for buyers and a centre of excellence for Italian structure,” Natuzzi reported.

The Italian brands, with a significant concentration of built-in-Italy items, exhibiting at Casa Italia this fall:

  • Calia Italia: A producer of sofas and chairs in leather and cloth recognized for outstanding artisanship, attention to detail and consolation.
  • Calligaris: Italian-built and globally sourced, the model provides 100 decades of practical experience in contemporary home furnishings style and design with a emphasis on total-property goods for living place, eating, bedroom, and get the job done and perform space.
  • Connubia: Calligaris Group’s irreverent, youthful and dynamic brand is a colorful acquire on flexible indoor and outdoor merchandise manufactured with responsibly sourced resources.
  • Ditre Italia: Emblematic of the ‘Made in Italy’ label, Ditre Italia focuses on the principle of “Designwear,” with sofas, beds and components for residing regions and bedrooms prioritizing a unique and timeless inside design strategy.
  • Gamma Arredamenti: High‐end, handmade leather upholstery created in Italy with a contemporary aesthetic.
  • Luceplan: An intensive, adaptable vary of lights fixtures created in Italy, with superior benchmarks of overall performance and aesthetics for award-profitable merchandise that blend purposeful high-quality with the decorative enchantment of architecture for smaller and significant scales.
  • Natuzzi Italia: Assortment created by internationally renowned designers provides a broad variety of signature sofas, as properly as storage for the dwelling space, eating home and bed room, and accent lamps, accessories, and rugs.
  • Natuzzi Editions: A wide array of modern sofas with fashion and consolation, intended in the Italian Model Heart and made in factories owned by Natuzzi Group.
  • Nicoletti House: An internationally regarded Italian brand name specializing in exclusive upholstered furnishings with contemporary type and excellent ease and comfort.
  • Tomasella: Beautiful present day bed room and up to date dwelling area collections with exquisite lines and wonderful details.

“The Natuzzi showroom setting up has represented the arrival of furniture designed in Italy on U.S. shores for some two decades,” Camp notes. “Now, rechristened Casa Italia, the building’s custom of fashion, excellent and craftsmanship, will only proceed to improve in scope and value as we make prepared to welcome these new tenants and some others for potential markets.”

I’m Powell Slaughter, senior editor at Home furniture/Right now. I returned to the publication in January 2015 following 9 yrs of producing about furniture retail techniques and best practices at a monthly journal focusing on residence furnishings retail operations. Prior to that, I expended 10 several years with F/T masking wooden home furniture, the very last five of people as circumstance goods editor. Upon my return to F/T, I formulated protection of the logistical and service elements of the furniture field as properly as subsequent the occasional, house business and property leisure categories. In April 2018 I took above the upholstery category, with duty for coverage of the fabric and leather stationary and movement upholstery, recliners and therapeutic massage chair classes.