Natuzzi’s new home furnishings exudes Mediterranean attitude
Part of Natuzzi’s ‘Circle of Harmony’ imaginative sequence, its new home furniture collections aspect items by Sabine Marcelis, Formafantasma, Marcel Wanders Studio, Patrick Norguet and far more
Natuzzi provides the most current chapter in its ongoing imaginative renaissance as it unveils new home furniture collections by global designers at Salone del Mobile 2021. Launched in Italy’s Puglia in 1959, the brand’s artistic course is now in the arms of second-era Pasquale Natuzzi Junior (known as PJ), whose high-profile collaborations have firmly established Natuzzi as a layout-led enterprise.
PJ Natuzzi’s way has by now viewed the brand collaborate with Fabio Novembre and Marcel Wanders Studio, a go that, he notes, gave Natuzzi ‘a improve of creative contamination that intrigued the design and style community’. An case in point of his approach’s results is the 2020 collaboration with Nika Zupanc, a designer whom PJ released into the enterprise and whose piece turned a Natuzzi finest-vendor. ‘That felt like a victory, the emblem of what I see as inventive contamination,’ says PJ.
When he joined the business, the ‘perceived Natuzzi look’ was masculine, mature and business. ‘To evolve the model, it was very important to introduce diverse DNAs into the business, fuse them with our imaginative blood to produce a winning blend.’
The circle of harmony: Natuzzi’s new furnishings collections
‘Block’ sofas by Sabine Marcelis
The hottest iteration of these collaborations is the ‘Circle of Harmony’ principle, inviting an eclectic team of designers to produce new household furniture collections with Natuzzi. It is a idea, PJ states, that will make his inventive vision formal. For 2021, collaborators consist of Formafantasma, Sabine Marcelis, Marco Piva, Massimo Iosa Ghini, Patrick Norguet, Lorenza Bozzoli, Marcel Wanders Studio and Elena Salmistraro. Diverse methods, generations and models merge into a collection that explores Natuzzi’s DNA in an imaginative way. PJ enjoys to get designers all around a desk and see their imaginative contemplating occur with each other in excess of a glass of wine.
Working with Sabine Marcelis and Formafantasma was specifically appealing for Natuzzi: two design and style studios who experienced in no way before approached a sofa venture. ‘It was a subject of combining their respective solid innovative visions with Natuzzi’s,’ states PJ.
‘Apulo’ sofa by Formafantasma
Formafantasma made the ‘Apulo’ collection, a sofa imagined for distant operating whose rigorous sorts had been impressed by the vernacular architecture of the southern Italian countryside and merged effectively with Natuzzi’s comfort-centered method. Meanwhile, Sabine Marcelis’ monolithic ‘Block’ sofa on wheels merges materials, colour and sorts unexpectedly, distilled into the Natuzzi language and ensuing in an exceptionally balanced style.
For PJ, the assortment as a complete represents a kaleidoscope of the Mediterranean lifestyle, anything that has been at the main of his path for the brand and an integral part of its DNA from the get started. ‘Mediterranean signifies inclusivity and cultural diversity, so the plan of mixing diverse design experiences and thoughts, and mixing them with our sense of hospitality, is a really Mediterranean solution.’ §
‘Ensis’ armchair and ‘Lophelia’ bookcase lamp by Elena Salmistraro
‘Poly’ household business office collection by Patrick Norguet